branding & identity

Simpson Design

Simpson Design is a small firm specializing in designing and building high-end, custom, bespoke automobiles—many of them one-of-a-kind or very limited production runs—for enthusiast customers all across the US, Canada, Europe, Japan and the Middle East. Each car is built by hand by master designer Jim Simpson who hand-shapes each new body shape in steel with traditional techniques and tools. In my role there from 2010–2018, I've handled branding direction and produced all graphics & marketing materials, product photography and content for online and print publication. Most recently, I refreshed the brand with a new website photographically illustrating the full process of designing & building a car by hand from beginning to end as well as showcasing all past projects. I generated all the documentary & product photography for the site myself, building on promotional shoots I'd done in the past for individual products to create a visually engaging record of past works while keeping the focus on current projects.


A duo of talented session musicians from Nashville, TN, The Hit Points are a virtuosic new folk spin on video game music. Eli & Matt reached out to me to illustrate their album cover for their first release, a self-titled album, and I've handled the rest of their initial branding push. I designed a logo with multiple styling options, evoking familiar video game aesthetics while keeping overt or possibly corny references to gamer culture to a minimum. I branded their online presence & advised on digital marketing, building them a site powered by Squarespace, so they can stay focused on creating great music & connecting with their audience. I handled copywriting & editing across the site, including a headline devised to communicate their bluegrass pedigree– "The Intersection of Flatt, Scruggs & Uematsu."

The Hit Points

 

LONELYROLLINGSTARS

I was a founding member & have played drums in the video game rock band LONELYROLLINGSTARS since 2013, and I also handle all of our branding, from our logos to the packaging design & typesetting for our albums. I've created a large amount of visual branding content, ranging from illustrations to hand-lettered typography. Our sophomore release SUGARBURGER was a unique challenge– we eschewed wasteful, outdated CDs and decided to release the album on USB-equipped slap bracelets. I hand-lettered a refreshed logo, designed in two flavours to fit blue and yellow bracelets. We don't believe in creating a paywall for enjoyment of our music, so our albums are always digitally released for "Name Your Price" pricing, and always include the option to download our albums for free.

 

Voices Incorporated

I served as VP of Marketing on the board of men's chorus Voices Incorporated, a registered 501(c)3 & chapter of the Barbershop Harmony Society based out of Kirkland, WA. I was responsible for producing logos, marketing materials, graphics, and video content promoting the group as well as managing the chorus' social media presence. The chorus serves & performs in the greater Seattle area and features diverse members from all across WA, OR, and BC.

The logo combines the symbolism of an old-fashioned barberpole–an icon commonly used to signify the Barbershop style of vocal harmony–with a more edgy, bold treatment on the surrounding type and a golden colour scheme evoking the chorus' desire to create "gold medal moments" for its audiences. Many different minor variants of the logo had to be produced to fit a wide variety of sizes of display and background colours across physical & digital media.

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Logo variants were desired for displaying the chorus brand at various sizes and against different background colours, with all retaining the capital I barberpole icon denoting the barbershop vocal style.

Logo variants were desired for displaying the chorus brand at various sizes and against different background colours, with all retaining the capital I barberpole icon denoting the barbershop vocal style.