Design & Marketing
I've produced a wide variety of logos, graphic design, typesetting & layout, copywriting and marketing materials for diverse clients—primarily small businesses and charities—as a freelance visual designer and branding specialist for the last 8 years. Click any item in the below gallery for more information about the project.
Branding, Logo & Graphic Design
Simpson Design is a small firm specializing in designing and building high-end, custom, bespoke automobiles—many of them one-of-a-kind—for enthusiast customers all across the US, Canada and clients as far away as Europe, Japan and the Middle East. In my role there for the last 5 years, I've handled branding direction and produced all graphics & marketing materials, product photography and content for online and print publication. Most recently, I refreshed the brand with a new website, photographically illustrating the full process of building a car from beginning to end as well as showcasing all past projects.
I serve as VP of Marketing on the board of men's chorus Voices Incorporated, a registered 501(c)3 & chapter of the Barbershop Harmony Society based out of Kirkland, WA. I'm responsible for producing logos, marketing materials, graphics, and video content promoting the group as well as managing the chorus' social media presence. The chorus serves & performs in the greater Seattle area and features diverse members from all across WA, OR, and BC.
The logo combines the symbolism of an old-fashioned barberpole–an icon commonly used to signify the Barbershop style of vocal harmony–with a more edgy, bold treatment on the surrounding type and a golden colour scheme evoking the chorus' desire to create "gold medal moments" for its audiences. Many different minor variants of the logo had to be produced to fit a wide variety of sizes of display and background colours across physical & digital media.